CxVG Owning the Numbers: Data-Driven Decisions

There’s a Learning Curve Some retailers have started the journey into AI-powered data analysis and are finding the task daunting. Glennie Bench , president of Southwest Georgia Oil Company, Inc., appreciated Sultan’s approach of starting with free tools like ChatGPT. “I like the idea of maybe using the ChatGPT free and grow into that,” she said. “Maybe we have a better opportunity if we just get people in the habit of using the data on a regular basis and then you can go to a paid version or some sort of subscription version,” she continued. Ryan Razowsky , president of Rmarts LLC, and guest of CxVG member Rob Razowsky, raised the challenge of making data actionable: “Generally speaking, we don’t really have problems with access to our data. We have the data. We have the ability to source it. We have the ability to review it. But to really come up with concrete plans to take it and produce action- ables off of it on a consistent basis in multiple parts of your business is actually very difficult.” He commended Sultan for creating a system that consistently turns data into action. Sultan suggested taking small bites, setting single actionable goals to get started and progress when ready. He also addressed the practical side of training employees to use these tools. When Bench expressed concern about whether store managers would actually use data tools, Sultan suggested explaining what the data has shown, perhaps as simply as printing out a list of things that can’t be out of stock.

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