Review LIGHTNING ROUND In the Lightning Round, James Max- ey asked participants to share their thoughts and new experiences since the previous January 28th CxVG meet- ing, which featured a presentation about the intersection of third-party delivery, QSRs, and convenience stores and uses of foodservice ordering and delivery platforms. Don Rhoads , president of The Con- venience Group, agreed with Sultan that operators should take pride in and share their success and he is also thankful to have CxVG to help amplify and explain important technology is- sues, especially as they pertain to him as a smaller operator.
the importance of visually marketing foodservice items online. Alan Meyer mentioned his company’s use of Vroom for delivery, noting that functionally it works well but marketing it to customers remains a challenge instead trying to encourage use of food delivery apps like DoorDash and Grub- hub, just like QSRs.
Hearing of the increased prevalence of delivery apps was important to Kris- tina Anderson who shared that she learned how important DoorDash and other food apps are to her company and reported increased sales from these delivery platforms. She also ex- pressed her desire to integrate sales of age-restricted products into these popular platforms and emphasized
Babir Sultan appreciated the practical nature of the previous session, both re- inforcing the importance of foodservice and particularly the emphasis on staff utilization. He noted the importance of having team members who take pride in what they’re serving, such as by wearing branded shirts and using dig- ital screens to highlight key products.
To read the complete presentation and discussion from the January 28th meeting, download the CxVG Vision Report, CxVG Third-Party Delivery: A Double-Edged Sword?
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