CxVG Owning the Numbers: Data-Driven Decisions

Additional tools The following tools were mentioned in this section of the report. Additional tools mentioned during the meeting are included in the transcript section. Tableau: Tableau is a visual analytics platform that helps users connect, analyze, and share data through interactive dashboards and visualizations, empowering people and organizations to make data-driven decisions. Power BI: Microsoft Power BI is an interactive data visualization software product with a primary focus on business intelligence. Modisoft: Modisoft is a cloud-based POS and back office business efficiency tool. ChatGPT: ChatGPT is an AI chatbot developed by OpenAI that engages in conversational dialogue, answering questions, generating different creative text formats, and assisting with various tasks by understanding and responding to prompts in a human-like way. Taiga Data: Taiga Data is a project management application that can handle both simple and complex projects.

Data Visualization as a Business Tool

The meeting opened with a presentation from Maxey demonstrating the power of the data visualization tool Tableau, showing how convenience retailers can analyze and utilize their business data. Maxey began with a stark comparison between the past and present of data analysis in convenience retail. “[Years ago] I had a team of analysts – it was me and two other people. We arrived on site Monday morning, and we had to do performance reporting for the previous week,” he recalled. “Between the three of us from 7:30 in the morning till 2:59 in the afternoon, we were gathering data, we were printing data, we were inputting data into spreadsheets and looking at trends, looking at

performances of promotions, etc., etc., across our various markets.” The contrast with today’s capabilities was striking: “I look at today’s technology environment, the skills that I have, and the changes in Excel over the years, and I can now do that entire report in probably two or three hours by myself.” Maxey gave a live demo of Tableau, presenting several examples of how data visualization enhances business understanding. He showed how simple color-coding can transform standard profit and sales tables into actionable insights and visually compare great and not-so-great sales days.

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