CUSTOMER JOURNEY
Ease of Adoption and Future Integration
Retailers have full control over when they want to start and stop offers via PROSPR, as well as how they want to create their own offers. The system provides dashboards for transparency, allowing retailers to monitor offers, clips, and redemptions. Dornish described setting up the program as “not a massive project” and “very simple” for retailers to begin accepting 8112s. The program enrollment is generally free to retailers, with CPG companies covering the funding for individual promotions, and retailers receiving nominal handling fees. NACS is further investing in a PROSPR aggregator, which will allow any existing loyalty program to connect to Coupon24 and directly access content, becoming a standard feature.
“ [PROSPR] isn’t about replacing loyalty; it’s about amplifying it by catching those outside of your traditional orbit. Colin Dornish , Managing Member, CSD Solutions
To watch the video of Colin Dornish’s presentation, click here .
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