Smarter Coupons, Simpler Integration During the discussion portion of the meeting, attendees explored the future of digital couponing and how it could streamline operations, enhance consumer engagement, and maintain retailer control. The central message that emerged from the discussion is that 8112 single-use digital coupons offer speed, account - ability, and flexibility that paper coupons simply can’t match. Another major focus was on integrating PROSPR into existing POS systems. Maxey opened the discussion by asking Bhat if a retailer has to have a loyalty system and PROSPR or if they can only use PROSPR. Bhat clarified that no additional loyalty platform is needed: “Our POS comes with built-in loyalty support. We can support up to four different loyalty programs simultaneously. So, PROSPR fits into one of those four slots. We are just leveraging the loyalty rails to facilitate PROSPR coupons,” Bhat said. Faster Redemption, Familiar Costs Redemption speed and cost were priorities. Raymond Huff , president of HJB Convenience, asked, “With paper coupons, [reimbursement] can be months and months…how long before the retailer gets a check?” Dornish answered that settlement currently takes about a week, and though handling fees still apply, they’re expected to be comparable to paper coupon processing.
Participants also discussed the consumer experience, particularly the visibility of available offers and whether they’re tailored by store. Dornish explained that Coupon24 showcases all offers from participating CPG companies, with participating store locations listed. “There’s not geofencing or anything…unless you are sponsoring your own store exclusives,” he noted. Gray Taylor , executive director of Conexxus, emphasized the flexibility this offers retailers: “The cool thing is if they’ve clipped it for Kroger and it’s in their wallet and they happen to buy it at one of our stores, then the coupons used at the store doesn’t go to Kroger.”
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