Despite these complexities, there was significant optimism among participants about PROSPR’s potential. Rob Razowsky , CEO of Rmarts LLC, expressed the view that for smaller operators, the system is highly scalable and easy to implement. This enthusiasm for digital couponing was further echoed by Troy Calhoun , vice president, retail at Southwest Georgia Oil and guest of Glennie Bench , president of Southwest Georgia Oil Company, who emphasized the system’s ability to offer discounts and value to consumers who prefer not to engage with traditional loyalty programs due to concerns about data capture and anonymity. “It adds a layer beyond the scope of loyalty and the loyalty programs, especially to those consumers who don’t want to participate in loyalty because they don’t like it...This offers them an opportunity to shop, get discounts at our stores, and feel as though they still have anonymity to some degree.” He also identified a strong potential for leveraging this technology in grocery store applications, given his company’s portfolio. Alan Meyer , CEO of Meyer Oil Company, stated that this is “definitely the future of discounting,” while McQuirter emphasized
the value of accepting competitor-advertised coupons. As Don Rhoads , president of the Convenience Group, summed up: “It’s a huge opportunity for us and our CPG partners.” Despite some technical complexity, the group agreed that the promise of single-use digital coupons with targeted reach, fast redemption, and consumer flexibility, is both powerful and scalable. Final Reflection There is a shared commitment across the convenience industry to smarter, scalable solu- tions, whether through direct communication tools like SMS or transformative programs like PROSPR, all of which underscore the power of simplicity and consistency. From faster settlement and greater campaign control to tapping into national CPG marketing dollars, digital couponing solutions provide retailers and brands with a modern path to value. Most importantly, doing so without requiring full loy- alty program integration, making it accessible to retailers of all sizes. Retailers are ready to meet consumers where they are with speed, strategy and smarter tools.
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