NOTABLE AND QUOTABLE
“ The other thing I think is interesting…but just conceptually the idea, if you take that extra step to create and issue your own coupons, that you can make them have a distinctly short shelf life to really drive the customer to take action. I think that’s pretty powerful, too. Brad Miller , Senior Director of IT, Coen Markets “ I’ve been involved with testing coupons at dispensers. I’ve been involved with testing coupon printers at registers similar to grocery stores. But I love where the topic is taking us today because right now there are 317 million smartphones and 98% market penetration of smartphones in the American public’s pockets. James Maxey , Industry Expert, Trinity University, Facilitator
“ This is one of those ways we’re on a rising tide. The more prevalent the 8112 technology is, the better off we benefit, those of us that have that technology available and activated on our point-of-sale systems. Lonnie McQuirter , Director of Operations, 36 Lyn Refuel Station “ Through the PROSPR initiative, we’re not just talking about better coupons; we’re talking about smarter digital pathways, a stronger ecosystem between retailers and suppliers and a way to unlock CPG spend that has historically never been touched in our channel. Colin Dornish , Managing Member, CSD Solutions
“ [Drive-thru] success to us looks like within a matter of seconds, customer is served and off the lot as quickly as possible. That’s our measurement. Babir Sultan , President, Favtrip
“ You have to have our loyalty card to get a promotion, to get something off standard retail price. So this [couponing] is obviously different than that, but I think these targeted discounting programs are where you really can maximize margin while grabbing the elastic customer, the price-conscious shopper. I’m a big proponent of the concept and hope that this is the answer in our industry. Alan Meyer , CEO, Meyer Oil Company
“ If you look at digital coupons, they really have the same characteristics as a loyalty solution. You have a unique identifier, you have a basket, and you have some action taken based on both of those...Same concept, which is why we are able to leverage the existing loyalty interface. Anil Bhat , Head of Product Development, Petroleum & C-Store, Verifone Inc
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