Digita
Digital Coupons Turning to the topic of electronic coupons, Maxey highlighted the current rele- vance of digital coupons, noting the high smartphone penetration (317 million smartphones, 98% market penetration) as an ideal time to communicate directly with consumers. Overall, digital coupons are emerging as a powerful tool to unlock new consumer spending, especially among shoppers outside of traditional loyalty programs. Offers like 8112s—secure, single-use coupons that can be redeemed across retailers—are helping drive store traffic, reduce acquisition costs, and expand opportunities for foodservice and private label promotions. Retailers benefit from streamlined setup, reduced fraud risk, and new ways to compete in the digital space. Brands see higher redemption rates and gain access to richer customer insights, all while maintaining control over promotional costs. For consumers, the appeal is clear: seamless savings, genuine value during inflation, and the freedom to use discounts wherever they shop. PROSPR: A New Era in Digital Coupons Dornish led the discussion with his presentation on how PROSPR is transforming the way coupons are distributed. The PROSPR initiative, which is backed by NACS (National Association of Convenience Stores), represents a “significant transformation happening in the convenience store space,” according to Dornish. It aims to reshape how retailers connect with consumers, drive revenue, and tap into an entirely new pool of promotional dollars. At its core, PROSPR is designed to leverage 8112 digital coupons, a universal and highly secure standard distinct from traditional 8110 coupons.
8112 vs. 8110 Coupons: A Digital Revolution
The primary differ- ence between these coupons lies in the nature and security of the coupon types. While 8110 coupons can be paper or app- based, the 8112 is a univer- sal, digital coupon. Crucially, 8112 electronic coupons offer enhanced security with validation at the point of purchase and can be accepted in a loyalty application versus having to set it up in a point-of-sale system, eliminating the need for complex setup. Unlike 8110s, 8112s are single-use and allow for precise control over promotion quantities, a feature manufacturers are “extremely excited about,” Dornish says. This means a campaign can automatically stop after a set number of redemptions, providing unprecedented control. The settlement process for 8112s is also faster and automated through the cloud, ensuring retailers receive funds quicker than with traditional paper coupons or even 8110s. Furthermore, 8112 coupons are serialized, highly secure, and offer “a lot more flexibility” for targeted and customizable offers.
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