Unlocking New CPG Marketing Spend
grocery and some of the other big box players are seeing,” opening a “whole new world of dollars,” said Dornish.
basket and redeem them all with a single scan at the register, reducing friction. A compelling case study is CVS, which launched 8112 offers in January 2025 across 7,500 locations. In just one month, it saw over two million clips and thousands of daily redemptions. Notably, 27% of shoppers came back for more, and 50% to 75% product UPC scans converted to a purchase. Redemption rates for popular offers were impres - sive, with a top tier reaching more than 20%. Since January 2025, 250,000 Coupon24 accounts have been opened.
PROSPR’s most significant impact lies in its ability to access consumer packaged goods (CPG) mar- keting funds previously untouched by the con- venience channel. Rather than just reallocating existing trade dollars, PROSPR targets what it calls the “blue ocean” of digital consumer dollars. This means tapping into national shopper marketing funds and brand marketing budgets that large CPG companies allocate for product launches, innovation, and national campaigns. This approach brings convenience stores “more in line with what
Consumer Journey and Case Study
The consumer experience is designed to be seam- less with PROSPR. Users can download the sepa- rate Coupon24 app (also accessible via web) and view participating stores and available promotions, such as those from Procter & Gamble or Nestlé. Customers can clip multiple offers into a coupon
“ This is opening up a whole new world in the supplier world that is really intriguing, and that’s really where this is unlocking a whole new world of dollars, right, because we’re not just talking about what has been the status quo for the convenience store channel. This is a whole different bucket. Colin Dornish , Managing Member, CSD Solutions
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