CLVG The Skinny on GLP-1s

Downsizing Packages and Loading Protein Strasburger emphasized the critical role foodservice will play in the future of convenience retail, noting that consumers are seeking smaller portions and there is an opportunity for foodservice to adapt with more flexible, intentional offerings. He observed, “We may have a fundamental change in how our cate - gory management works for those impulse sales,” pointing to the prevalence of oversized products at the point of sale that may no longer meet evolving customer needs. Adams suggested that smaller snack package sizes could represent a new opportunity, proposing stores explore “smaller single size” options instead of large or king-size formats. This insight resonated with others, who drew parallels to past dietary trends and QSRs, which similarly shifted the offer to low-carb, high-protein snacks and sides. OnCue President Laura Aufleger responded with curiosity about how foodser- vice operations might need to adapt, sharing her own surprise at the popularity of high-protein options like hard-boiled eggs, which once seemed like an unlikely hit. She expressed a strong interest in adjusting their kitchen’s product mix to better align with these changes, especially as health and protein trends take hold. Chris Stevenson , OnCue category manager and guest of Aufleger, shared that OnCue is already seeing results from a focus on high-protein snacks and smaller-size confectionery items, reflecting clear shifts in consumer behavior. Tracey Hughes , CEO of Wallis Companies, believes her category management team should brainstorm strategy around smaller portions, smaller packaged items, and menu assortment, appreciating the conversation for “setting that in motion” for her. President/CEO of The Convenience Group, LLC Don Rhoads noted purchase shifts toward probiotic and low-calorie beverages like Poppi and Olipop and

Vision Group (CFVG) facilitator, and Hal Adams , senior advisor, U.S. Proximity at FEMSA/OXXO, explored how these changes affect not just individual GLP-1 users, but entire households. Adams remarked on how habits like increased hydration and reduced sugar intake might be reflected in non-users. Hunt and Frey noted that the grab-and-go nature of c-stores is especially well positioned to observe these changes firsthand. Frey closed the loop by remind - ing the group that while GLP-1’s current user base is still relatively small, the market is growing rapidly. Knowing how heavily prescribed these medications are in certain regions can help retailers tailor their strategies accordingly, particularly as this new consumer mindset continues to take hold.

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