CFVG VIEWS A CONVENIENCE FOODSERVICE VISION GROUP DISCUSSION
The May 2025 Convenience Foodservice Vision Group (CFVG) virtual meeting centered on menu development, consumer behavior and retail strategies. The meeting featured a presentation from Datassential, followed by a lively discussion by CFVG members who shared projections on how to adapt their businesses to these trends.
The CFVG virtual meeting, held on May 5, 2025, was facilitated by Richard Poye , COO of Food Trends Think Tank. After a brief round of mem- ber introductions, the featured speaker, Claire Conaghan , trendologist and associate director for publications for Datassential, delivered her presentation, “C-Store Menuing,” examining menuing, key categories, generational and regional differences, and trending offerings. Conaghan began examining consumer price considerations when deciding where and what to eat. She declared that price is “more table stakes than necessarily a differentiator” across all age groups, noting people say, “Once I’ve decided I’m going to the convenience store and that’s where I’m purchasing my food, I have my expectation.” She emphasized that while 47% of consumers prefer traditional menus, C-Store Menuing and Trends
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